Paid Search

Google Ads aimed at people ready to book, with tracking clean enough to see what every dollar brings back and cut what it doesn't.

We build campaigns around the services worth paying for, then keep the tracking honest so spend follows the enquiries.

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What it improves

  • Campaigns aimed at service and location demand
  • Clean conversion signals for calls and form enquiries
  • Less wasted spend from loose matching
  • Landing pages that match what people searched

What is included

  • Campaign and keyword structure
  • Search-term and waste review
  • Landing-page alignment
  • GA4 and Google Ads conversion tracking
  • Ongoing optimisation priorities

Best for

  • Service businesses buying in high-intent leads
  • Accounts where the conversion numbers can't be trusted
  • Campaigns leaking budget to the wrong searches